One calendar, six channels: the publishing model behind Octonity

Every social network is convinced it's the only one you use. Instagram wants square or 4:5. TikTok wants 9:16 and a hook in the first second. LinkedIn rewards a paragraph; X punishes one. A scheduler that ignores all this and blasts the same asset everywhere looks efficient and performs terribly.

Cross-posting is not copy-paste

The naive model is one composer, one "post" button, six identical outputs. It demos well and it teaches your audience that your brand has nothing network-specific to say. The opposite extreme — a separate tool per network — is where most teams actually live, and it's exhausting.

We wanted a third option: one idea, six native posts, from a single composer that knows the difference between the channels.

What the composer adapts automatically

When you draft once, the composer handles the per-channel reality:

• Aspect ratios — it reframes the same asset to each network's preferred crop instead of letterboxing a square into a vertical slot.
• Caption limits — it flags when your LinkedIn paragraph won't survive X, and offers a tightened variant rather than a hard truncation.
• Best-time windows — each channel schedules into its own engagement window, so "9am" isn't the same clock everywhere.
• Hashtag etiquette — generous on Instagram, restrained on LinkedIn.

One calendar to see it all

The output of all that adaptation lands on a single calendar. You see the whole week across every channel in one grid — drag to reschedule, click to edit the variant for just that network. The complexity is handled; it's not hidden from you when you want it.

That's the line we try to hold: do the tedious adaptation for you, but never pretend the channels are the same when they aren't.