The 70/30 split, and why creators keep the bigger half

A template marketplace is only as good as the people making templates, and they only show up if the economics are worth their time. So before we built the storefront, we settled the number that everything else hangs on: creators keep 70% of every sale. We keep 30%. Here's the reasoning, in the open.

Why not the other way around

Plenty of platforms run the split the other direction, or bury it under "processing fees" until the creator's real take is closer to half. We didn't want a number that needed a footnote.

70/30 is the most a marketplace can give away and still cover its costs honestly:

• Payment processing takes a few percent off the top before anyone sees a cent.
• Hosting, review, and fraud checks on every template aren't free.
• Discovery — the search, the carousels, the "creators also bought" — is what turns a file into a sale, and it costs real engineering.

Thirty percent covers that with no slush left over for surprise fees. The creator's 70% is 70% of the sticker price, not 70% of some adjusted base.

What it means for the catalogue you browse

Good economics for creators is good news for buyers too. When making templates is a real income, the people who are excellent at it stick around and keep shipping. The catalogue gets deeper, the quality bar rises, and the templates stay current with each network's changing formats — because the creators have a reason to maintain them.

The principle underneath

We'd rather under-charge and keep the marketplace honest than squeeze the split and watch the best creators leave. A storefront with no good templates isn't worth a higher cut of nothing.

So: 70/30, flat, stated up front. If we ever need to change it, you'll read it here first.